Preparing Your Experience
The Collective Strength of Odisha’s Travel Trade
EKTTA Landscape represents the collective footprint, capability, and market presence of its members across the travel and tourism spectrum. It reflects not just individual businesses, but the combined strength of a unified fraternity working together to shape Odisha’s travel trade ecosystem. From domestic circuits to outbound expansion, from inbound potential to emerging niche segments — the EKTTA Landscape showcases the depth, diversity, and professionalism of its members. It is where individual expertise converges into collective impact.
Odisha’s tourism growth requires a multi-segment development approach that integrates domestic, inbound, outbound, corporate, and experiential tourism within a structured ecosystem. Strengthening the travel trade's professional capacity and collaborative framework is essential for sustainable expansion. EKTTA proposes the following strategic focus areas: